Practice Management for Dental Profession
(Half day course)

Dr. Ehab Heikal Lecturer of Business, School of Dentistry MSA University Lecturer of Marketing

About the Course

·        Definition
·        Marketing management
·        Needs, wants and demands
·        Market segmentation
·        The four P's and its application
·        Pricing strategies
·        Advertising and advertising campaigns

 

Date: 31/10/2008

Credit hours: 4 hours

Registration Fees: 150 L.E.

Non-Egyptian: 75$